Perri duGard Owens
President & CEO of duGard Communications
Perri is an experienced marketing, communications and public relations professional and has developed strategies and programs for clients of varying sizes and needs. She brings proven leadership in developing media relations initiatives, launching major brands, creating measurable results, along with building awareness to achieve goals through various media channels. Her experience includes internal, external and crisis communications, advertising, social media and digital strategy. As a result, Perri has been able to utilize her skills in meaningful ways within healthcare, non-profit, music/entertainment, transportation, tourism and financial services industries. She has served in leadership roles that include building the marketing and public relations presence for the National Museum of African American Music that has resulted in over $2.5 million raised, with direct correlation to communication strategies that she designed and executed. In her first year with the organization, she increased media coverage over 1600% and built media relationships for the organization locally and nationally. She has also served in lead communications roles for non-profits like the National Association of State Boards of Accountancy, DCI Donor Services and Southwest Transplant Alliance, the latter of which tapped her to build their PR department from the ground up developing and executing a full marketing/communications strategy which garnered a 950% increase in media placement. Additionally, Perri has served as marketing director with HCA’s TriStar Health System, vice president of marketing and communications for the Nashville Area Chamber of Commerce and account supervisor with BOHAN.
Perri earned her bachelor’s degree in Business Administration from North Carolina Central University. She currently serves on the board of directors for Choral Arts Link, Inc., Family and Children’s Service, Nashville Education and Arts Television (appointed by Mayor Megan Barry), and the advisory board for Nashville Children’s Theater. She formerly served on the Nashville Business Incubation Center, Matthew Walker Health Clinic, Youth Encouragement Services and Safe Haven, among several others. Perri has received several honors and was a recipient of The Tennessean’s Top 40 Under 40 award, is an inaugural member of Nashville Emerging Leaders and was named INROADS/Nashville Alumnus of the Year.